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Atrium Plaza downtown business hub in Casper, Wyoming

New Year, New Opportunities: Meet the Businesses Inside Downtown Casper’s Atrium Plaza

Over the years, we’ve seen downtown Casper’s Atrium Plaza evolve with our community. From new stores to new businesses, business owners have been able to expand and grow their companies right from inside the doors of this beloved community hub. During the holidays, you will witness festive shoppers, families, and other individuals making their way through Casper’s Atrium Plaza in hopes of finding their favorite stocking stuffers or sweet treats.

With all of the transformations this business overall has endured, it is time that we give you an inside look into each of the businesses that are working “Better Together,” as the mural states on the outside of this historic building, to create an incomparable downtown Casper experience from our newbies to our seasoned visitors.

Are you ready to explore these businesses more? Follow along in our “Q&A-inspired” blog post, engage with each of these businesses, and develop a stronger sense of community in our incredible Wyoming town as we deep-dive into who they are, why they started, and what they hope for the future of their local businesses.

D’s Jiu-Jitsu Academy

D Kery Nelms, owner of D’s Jiu-Jitsu Academy, shared her journey:

What’s the Story Behind Your Business’s Establishment in Downtown Casper?

Nelms recounted, “I have been doing Jiu-Jitsu for 18 years. I started teaching classes in my backyard, then moved to the Atrium on Pete Maxwell’s invitation. I have been in the atrium for around six to seven years and have moved into a bigger space in the basement.”

Could You Share a Highlight of Your Products and/or Service Offerings?

“I offer classes for various age groups, starting at three years old,” Nelms said. “New guests receive two trial classes. We focus on technique and self-defense, emphasizing using leverage over strength. Jiu-Jitsu is known as the gentle art.”

How Do You Ensure Quality and Uniqueness in Your Offerings?

“What sets us apart is that we are the only place in town offering a kids’ program in Jiu-Jitsu,” Kery notes. “I have been training for 18 years, with a background in Colorado and Wyoming! I leverage my extensive training experience to provide a unique learning environment.

What Makes Your Business a Must-Visit Destination in Downtown Casper?

“Having a female-only instruction brings a lot of individuals into our business, and not only this, but many individuals are looking for a way to keep themselves and others safe,” she mentions.

How Does Your Business Engage with and Contribute to the Downtown Community?

“I have worked with downtown businesses to keep other business owners in the area safe, too!” Kery says. “Also, downtown has opened opportunities with other Casper organizations and businesses that allow us to foster relationships in and throughout the community.”

Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?

“Expanding my clientele is always one of my biggest goals!” She mentions. “I would love to connect with more people seeking confidence and/or self-defense skills.”

What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?

Kery advises that for any new business in the downtown area, it’s crucial to be visible and engaging—leveraging social media for growth and exposure is key.

How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?

Kery shared that they are working on launching new and exciting marketing strategies on their social media accounts. “Unfortunately, we lost our Facebook account, but we have up-to-date Google business information for inquiries,” she concluded.

Theraexpressions Meditation

We met with Candace Machado, owner of Theraexpressions Meditation, to get more information on her business.

What’s the Story Behind Your Business’s Establishment in Downtown Casper?

Candace recounts, “I owned this business for the last eight years and worked as a clinician in the mental health field. Ten years into my clinical practice, I realized I was overwhelmed. Starting Theraexpressions at home, I aimed to blend holistic health into mental health—think of bridging the gap between the two here. My journey led me to my second location, the Atrium Plaza, which I have loved the last year.”

Could You Share a Highlight of Your Products and/or Service Offerings?

“Our offerings are extremely diverse,” she noted. “From online guided practices to ayurvedic consultations, we focus on holistic healing and mental well-being in the form of in-person, one-on-one, or group sessions, to completely online content. I am launching an ‘OM your own Mental Health’ TheraApp in January, which anyone can find more information about on my website.” She adds that the business tends to veer away from traditional forms of Western medicine.

How Do You Ensure Quality and Uniqueness in Your Offerings?

“Each course, video, and retreat is crafted with the utmost care,” Candace explains. “Our uniqueness stems from our comprehensive, self-developed practices. We also have aerial yoga classes for anyone looking to incorporate this movement into their practice.”

What Makes Your Business a Must-Visit Destination in Downtown Casper?

“We’re unique in Casper for fusing mental and holistic health,” she notes.

How Does Your Business Engage with and Contribute to the Downtown Community?

Candace shares, “We’re actively involved with other local businesses. We focus on fostering mental health and holistic partnerships within the community.” Candace mentioned she will be involved in more downtown events and partnerships soon.

Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?

“With the launch of our online app and exclusive memberships, we’re expanding our community reach.”

What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?

“Prioritize marketing and content creation,” Candace recommends. “Partnerships and finding people and other businesses you can align with are great. Make sure the content and services align with who you are as a person. It is a disservice not to align with your business and yourself if you want to have a greater impact!”

How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?

“We are present on Instagram, Facebook, TikTok, and YouTube,” she notes. “We also have a website with more information on our services and online community engagements.”

MacAhhDew Studio

We had a conversation with Herver Machado, owner of MacAhhDew Studio.

What’s the Story Behind Your Business’s Establishment in Downtown Casper?

“I decided to take on a new challenge after transitioning into full-time photography after the oil field,” Herver states. “I now have my studio in the Atrium Plaza with my wife Candace (Machado), and my creative passion is photography and videography.”

Could You Share a Highlight of Your Products and/or Service Offerings?

Herver shared: “We specialize in a wide range of photography and videography services, from commercial shoots to personal photography.”

How Do You Ensure Quality and Uniqueness in Your Offerings?

“I always love talking and consulting with the client,” He begins. “I ensure that everything is a very creative process.”

What Makes Your Business a Must-Visit Destination in Downtown Casper?

Herver’s creative nature is clear throughout our interview. He mentions, “My natural creativity and versatility make MacAhhDew a standout. We cater uniquely to each client’s needs.”

How Does Your Business Engage with and Contribute to the Downtown Community?

“I actively capture the essence of downtown Casper through my photography,” Herver says, “highlighting its landmarks and character.”

Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?

Herver mentions, “I’m focusing on letting the art speak for itself. My goals are more art-oriented than business-oriented.”

What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?

“Know the right people, get out there, and make a name for yourself,” he shares.

How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?

“Visit our website,” he suggests, “to explore our portfolio and learn about our services.”

ReviveWYO

We spoke with Kaylee Zimmer LMT, owner of ReviveWYO, for insights into her therapeutic practice.

What’s the Story Behind Your Business’s Establishment in Downtown Casper?

“Coming from an occupational therapy background,” Kaylee starts, “I moved to Nevada where I had an awesome career in Las Vegas, working with MaxHealth Center Chiropractic and contracting with the Raiders and the Golden Knights hockey team. I returned to Casper post-pandemic. I wanted to contribute my skills to my hometown community.” She added: “I am licensed in Nevada (licensing is not required in Wyoming) and have continued to work with high school athletes and offer various physical rehabilitation services.”

Could You Share a Highlight of Your Products and/or Service Offerings?

“I specialize in various massage therapies,” she lists, “from sports massage to cupping therapy, focusing on rehabilitation. If there is something I don’t offer, I rely on other trusted individuals in our community with various specialties.”

How Do You Ensure Quality and Uniqueness in Your Offerings?

Kaylee says, “My practice is built on compassion, care, and kindness. I am humbled and full of love! I maintain high ethical standards and clear communication with my clients.”

What Makes Your Business a Must-Visit Destination in Downtown Casper?

Kaylee shared her dedication to a personalized approach through her business organization—interaction-oriented and by appointment only: “I’m dedicated to understanding and meeting each client’s unique needs, and this is what sets ReviveWYO apart.”

How Does Your Business Engage with and Contribute to the Downtown Community?

“I actively give back to the community,” she mentions, “and collaborate with other downtown businesses for mutual support. I also have extensive friendships with both Michelle (Pink Lion Design Company) and Amanda (The Shade Tree Boutique) from years ago!” Kaylee also shared with the DDA team that she has seen the impact of “shopping small” in Casper, Wyoming: “I refer my current clients to other businesses in this area if they ever express that they want to do more in the area post-appointment.”

Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?

“I’m content with my current path,” Kaylee reflects. “Serving others remains my core focus.”

What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?

“Believe in your vision and have faith in your abilities,” she encourages. “It is worth every blessing. Faith over fear!”

How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?

“Contact me directly,” she suggests, “as I maintain a more personal, one-on-one engagement with clients.”

Donells Candies

We connected with Mike Stepp, Partner and President of Donells Candies, to delve into more of the story of this longstanding business.

What’s the Story Behind Your Business’s Establishment in Downtown Casper?

Mike recalls, “Started in 1956, with Don and Elma Stepp, Donells Candies moved downtown in February 1985. I took over the business ten years later. We’ve grown here, benefiting from the revitalized downtown area and the community’s support.” He excitably notes that the business is approaching the celebration of 68 years in Casper, Wyoming!

Could You Share a Highlight of Your Products and/or Service Offerings?

“Our store features over 150 varieties of handmade candies,” he shares. “Our Pecan Pixie is a customer favorite, alongside our espresso drinks, Italian sodas, ice cream specialties, and novelty gifts.”

How Do You Ensure Quality and Uniqueness in Your Offerings?

“Everything is crafted by hand, adhering to traditional recipes,” Mike says. “My son Ryan and I focus on quality and detail in every batch through preserving my dad’s original recipes.”

Popcorn bags for sale at Donells Candies Candy Store in downtown Casper, Wyoming, at the Atrium Plaza.

The infamous "Pecan Pixies" from the candy shop, Donells Candies, in the Atrium Plaza in downtown Casper, Wyoming.

What Makes Your Business a Must-Visit Destination in Downtown Casper?

“The uniqueness of our handcrafted candies and our commitment to tradition make us a gem in downtown Casper,” he states. As we’ve seen throughout the years, Donells is a great place to stop for a snack, drink, and scoop of ice cream. Not only this, but if you’re looking for a great Casper experience, they have guides and are knowledgeable about the area’s rich history.

How Does Your Business Engage with and Contribute to the Downtown Community?

Mike mentions that the business is active in most community events and collaborations. He shares, “We also engage in various local associations and contribute to the cultural life of downtown.”

Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?

“We plan to grow and update small things while preserving our traditional charm,” he reveals. “Online expansion and store upgrades are on the horizon.”

What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?

Mike shares, “Having a presence in downtown Casper is a good time! The area offers a supportive environment for business. We have really good connections with our neighbors, and there is an advantage to working with other small businesses that support each other.”

How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?

“Stay connected with us through our Facebook, Instagram, and website for the latest updates and offerings,” he suggests.

The Shade Tree Boutique

Our discussion with Amanda Jones, owner of The Shade Tree Boutique, revealed the evolving journey of her business.

Storefront of The Shade Tree Boutique in downtown Casper, Wyoming, in Casper's central business hub, the Atrium Plaza.

What’s the Story Behind Your Business’s Establishment in Downtown Casper?

Amanda recalls where her business began 19 years ago. “It was originally a kiosk in the Eastridge Mall in Casper, Wyoming,” she shares “In 2008, we opened N-D-Zine in the mall, which grew to another location in Rapid City. COVID-19 challenges led us to relocate to the Atrium Plaza, where we’ve expanded significantly.” She also humbly mentioned how business was upon reopening, “We had half of the store blocked off when we first began in the Atrium Plaza.” The business has since developed into something beyond their wildest dreams!

Could You Share a Highlight of Your Products and/or Service Offerings?

“We offer a diverse range of clothing, home decor, and local artisan products,” she states. “Our store showcases Wyoming’s creative talents, including branded products and local jewelry.”

Another women's clothing display at Casper's The Shade Tree Boutique in the downtown central business hub, the Atrium Plaza.

How Do You Ensure Quality and Uniqueness in Your Offerings?

Amanda explains, “Our commitment to quality and customer service ensures a unique and prioritized customer shopping experience. We carefully select our products to represent our store and local businesses.” Amanda’s team is also up-to-date on all in-store products and the downtown area for new visitors looking to continue exploring.

What Makes Your Business a Must-Visit Destination in Downtown Casper?

Our blend of high-end and locally inspired products is highly favored!” Amanda says. “We’re a destination for those seeking something special and authentically Wyoming.”

How Does Your Business Engage with and Contribute to the Downtown Community?

Amanda shares, “We participate in any events happening downtown and are as active as possible in the area. We also support local families during the holidays and are involved in the Downtown Casper Business Association.”

Looking Ahead, What Are Your Aspirations for Your Business in Downtown Casper?

“My daughter and I are exploring new ideas like a mobile boutique,” Amanda reveals. “She is currently in business school and will play a significant role in our future expansions.”

What Advice Would You Give Someone Looking to Start a Business in Downtown Casper?

Amanda has always valued punctuality and accountability with her shoppers. “Stay true to your brand and connect with your customers,” she advises. “Engagement with the local community and other businesses is crucial on your journey.”

How Can People Learn More About Your Business and Stay Updated on Your Latest Offerings?

“Follow us on Facebook and Instagram for the latest updates and get to know us better through our digital presence,” she suggests.

Wrapping Up on the Atrium Plaza

We feel honored to have met all the business owners listed above and to have a platform like the Downtown Development Authority to share about the individuals and stores/shops that comprise our downtown Casper landscape.

Be sure to visit each of these local places, meet the individuals behind the story, and continue to show your love and support for all the people, places, and things that make up #MyDowntownCasper.

True Bakery LLC sign for the organic bakery in downtown Casper, Wyoming.

Inside Casper’s True Bakery and Its Organic Mission

“Our Motto: Organic. Natural. True!

Our Purpose: To Nourish People!

Our Values: Connection. Innovation. Contribution!”
True Bakery LLC

When you look at the website of Casper’s True Bakery, these are the principles that you will find lay the foundation for this unique Wyoming business. If the True Bakery is not a common household name for you yet as a Casper resident, or if you’re stopping through town looking for a great bite, this business brings a spin on the incredible “feel-good” foods that many of us know and love.

And what are those items?

Various organic donuts at True Bakery in Casper, Wyoming.

Pastries, breads, bagels, ferments, and more.

These handmade items are made fresh in-house in their downtown Casper location and are made with no preservatives, canned goods, or artificial flavorings. True Bakery also uses only organic ingredients, with nearly every item prepared right in the store, from their sandwich meats to sourdough starter.

This unique bakery was conceptualized by Mr. Bill Brockley Jr., the current owner and CEO of True Bakery. Initially conceiving his business plan pre-COVID-19 in Seattle, Bill went through an incredible journey to get his business running in his now beloved home of Casper, Wyoming, with his partner, Emily.

The “True” Beginnings: From Washington to Wyoming

Before diving into Bill’s journey as an organic bakery owner in downtown Casper and how he launched this awesome, organic-driven company, we want to share more about the owner’s backstory, where his passion lies within his unique work, and how he has reinforced and even introduced it into the central part of our state.

Meet Bill Brockley Jr.

Receiving the award of a Michelin Star in the cooking and restaurant industry is no small feat. When awarding a restaurant with this honor, these are a few things that the judges are looking for:

“the quality of the ingredients, the harmony of flavours, the mastery of techniques, the personality of the chef as expressed through their cuisine and, just as importantly, consistency both across the entire menu and over time.”
Michelin Guide Inspector from the Michelin Guide

This is not a new concept for the owner of Casper’s True Bakery. With anything related to this level of honor in the culinary world, Bill knows the importance of producing the highest quality “star” to be served to his customers. Before launching his Wyoming business, Bill spent many years working in Michelin Star restaurants and with Michelin Star chefs. He is recognized as Michelin-trained and has worked in the industry for around twelve years. Nine years into his cooking and creative journey, Bill felt inspired to do something different.

While working as a line cook at a big restaurant in Seattle, Bill began to lose his sense of fulfillment and purpose. He recognized that he needed that new spark to create with no boundaries. Bill knew he loved making bread, and while spending some time in a brainstorming session with himself, the letters “T-R-U-E” popped into his mind.

He immediately wrote them down and circled the word “True” repeatedly on his notes in front of him. From that moment on, he knew exactly what direction his new business was headed in.

True Bakery LLC sign at the organic bakery in downtown Casper, Wyoming.

Knowing the mission he was striving for in his business plan, Bill worked tirelessly for weeks creating his business plan and crafting a business where food is true, free from harmful, debilitating, or “draining” ingredients that fail to serve our bodies. However, his vision was cut short when COVID-19 closed down the restaurant he was working at, creating a slight blockage for launching a company. After some traveling and eventually landing in Colorado Springs, Colorado, post-pandemic, Bill found himself enjoying a nice meal there with one question in mind:

“Where am I going next?”

From there, the opportunities were endless. Bill felt driven to head up to Wyoming, a place he had yet to live and venture through. Knowing Casper the Friendly Ghost from his upbringing, Bill felt like the Casper community was one he was ready to explore. Little did he know, this would be one of his life’s greatest decisions and adventures!

Bill’s Bakery Becomes Reality

When Bill arrived in Casper, he worked as a local food and beverage director. With his business plan still existing in his mind and the burning desire to launch his dream, he began his small business after two weeks in Casper, out of his apartment. Every Saturday and Sunday, he and his girlfriend were selling bagels, donuts, and the occasional loaves of bread.

After baking for his best friend’s wedding and providing donuts for the event, he realized how big of a hit his products were! By partnering with Wyoming’s Food for Thought Markets, Bill set up a stand to sell his locally-produced goods. When this work with them began, they customized (and thoroughly prepped) a bathroom and converted it into a prep kitchen so that the company could produce what they needed to sell fresh items for their newfound customers.

It was a massive success!

After working with the Wyoming Food for Thought Project for nearly six months, Bill found a spot in the Wolcott Galleria that he customized completely for his business. Within nine months, they were ready to launch, and the outpour of love and support from the Casper community has ceased to fall short.

On their grand opening day, they had at least 100 guests with a line going out the door of the local business for nearly three to four hours. The craze does not stop there! To this day, this organic bakery is still a huge hit, and they have won many awards in our local area that continue to demonstrate their dedication to the product and people they serve.

Organic Philosophy in Practice

As we have mentioned throughout our article, True Bakery is focused on products that are organic, natural, and, most importantly, “true.”

This business uses organic yeast that is not packaged and cultivated in their shop for their breads and other baked goods. All of their flours and sugars are of organic quality as well. This business has to work within specific agricultural practices and regulations. Because of some limitations within this set of standards, they are not yet using only Wyoming-based organic products. You can trust that they are sourcing ingredients from other producers that are 100% organic as well.

Various baked goods at Casper, Wyoming's downtown organic bakery, True Bakery LLC.

Ferments and sourdough and breads at True Bakery LLC—the organic bakery in downtown Casper, Wyoming.

Not only is the philosophy of True Bakery reflected in their ingredients, but you will also see these practices reflected in their menu preparation. All condiments, from the ketchup to the mayonnaise, are prepared and handmade in the bakery. The seasonings and meats are also hand-prepared in the bakery. As for the delicious ham or corned beef brisket, which takes around seven days to make, you will be far from disappointed with this “farm-to-table” methodology.

Unique Offerings and Expertise

True Bakery is far from your average bakery experience.

Bill wanted True Bakery to bring an organic and health-focused approach to delicious food and the elegance of his Michelin Star experience without the skyrocketing cost for patrons.

True Bakery brings the finest baked goods and incorporates them into their most prized menu item: the sandwiches. Upon launching his business, Bill included a few different sandwich variations for breakfast and lunch. As he witnessed what a “hit” they were in the Casper community, he continued to expand on the flavor profiles and ingredients he built into his delicious sandwiches. If you are in the area, you must stop in and try at least one of them!

Bill’s company also offers a full-catering spread that has grown wildly popular, especially throughout the holiday season. He shared with our team that they had been extremely busy preparing Thanksgiving and Christmas meals. These meals included protein, dinner rolls, desserts, and many side dishes. In just two days, they sold out on their Thanksgiving catering, and for Christmas, it was just one week for another fully-sold catering spread. Bill is extremely grateful for all of the support he has received through this new product idea.

The owner hopes to use his Level II Sommelier experience to bring a unique twist to fine dining in the downtown area of Casper. He plans to introduce tasting menus with different wines, foods, and flavors. Bill has brought this experience to some groups who have worked with him thus far and knows this will continue to expand as their business brings increased awareness to their services across the community.

Ferments

True Bakery packs a punch with its fermented products. Upon launching, True Bakery offered homemade kimchi and soy sauce alongside their beloved goods. While they have stepped back on these items, fermentation is still crucial for their purchasable five-year-old sourdough starter. This sourdough starter is just as organic as the items they sell in-store and is a kit. The kit has everything you need to make your breads and baked goods from home. Not only this, Bill has written his eBook, The Art of Sourdough. You can find this eBook online here, and inside, you can explore the history of sourdough, its health benefits, recipes, and much more.

The Importance of the Downtown Casper Community

Bill feels the Casper community has been nothing short of welcoming and supportive of the True Bakery mission. Through their work with the Wyoming Food for Thought Project, garnered relationships with Casper’s Copper Cup Coffee Company, and sit-down meals at Eggingtons, Bill knows that his involvement in our downtown area is far from slowing down. The owner of True Bakery is excited to see how these relationships continue to build for himself and other business owners in the downtown area and looks forward to the surplus of tourists and visitors that the state will see as Wyoming experiences its normal seasonal shifts throughout the year.

Organic donuts with some holiday flair in downtown Casper, Wyoming, at True Bakery organic bakery.

With the busyness of the holiday season, True Bakery was also able to give back to a local mission in Casper by donating any excess bulk organic ingredients to help those in need! They will continue to be as involved as possible in any way, shape, or form as they continue to grow their presence in our community.

True Bakery’s Goals and Expansion

As for their internal staff, the bakery is looking to hire another line cook to help with kitchen preparation and a baker to open in the mornings. The owner is excited to continue to grow internally to support the adoration they’ve received from the community thus far.

As for their external presence in Casper, Bill hopes to open another True Bakery location in East Casper. Not only this, but he would love to see them open a warehouse or production facility where they can easily handle their bulk production. These practices include grinding their flour and preparing their meats in a spot that gives them the space to work with all of their fine ingredients. Considering their more long-term goals, Bill would love to open various True Bakery locations across the state of Wyoming, bringing these whole, organic products to citizens from all over the state.

Ending on a Sweet Note…

As True Bakery continues to write its story in downtown Casper, their presence extends beyond the bakery’s doors. The upcoming Bridal Extravaganza at the Ramkota Hotel in Casper this January is a prime opportunity to experience their exceptional catering menu firsthand. Whether planning a grand event or an intimate dinner party, True Bakery’s offerings will elevate any occasion.

True Bakery maintains an active and informative presence online in its growth and community engagement journey. Their Facebook page and website are great spots for discovering their latest creations, retail items, and the inspiring story behind their establishment.

Join us in celebrating and supporting the businesses that make our downtown unique. Share your experiences, favorite finds, and moments of delight with #MyDowntownCasper, and be part of the story that makes downtown Casper a place like no other.

Toy Town in Casper, Wyoming.

Celebrating 38 Years in Downtown Casper: The Enduring Charm of Casper’s Toy Town

Novelty toys and games can seem so sparse in a technologically driven society. While this isn’t necessarily a problem for our younger generations, highlighting a store that takes us back to our childhood and recognizes the fun, kinesthetic part of playing and learning with new toys is incredibly exciting.

If you are new to the downtown Casper area or have yet to stop into the beloved Toy Town, you will be welcomed with the smiles and knowledge of this Casper toy store’s employees and owner. While this store features new and exciting toys fresh in the market, you will also find some novelty items here, such as the iconic LEGO® sets, Barbie dolls, puzzles (of all shapes and sizes), and even Lincoln Logs.

Inside of downtown Casper's Toy Town toy shop.

With over 38 years in downtown Casper, Toy Town has witnessed various seasons, shifts, new construction, and the normal turnover of business. They are a fan-favorite not only by our locals but also with the passerby tourists our town draws in throughout the year.

The 38-Year Journey: From Past to Present

The owner of Casper’s Toy Town, Dalene Lockhart, started her store with her family in mind. After her son was born in 1984, she realized how difficult it was to find the perfect entertainment, learning, and fun toy for her infant. By trusting in the vision, Dalene went “all in” on her new toy store by finding the perfect products, building their mission statement and brand values, and working as hard as she could to launch a spot for those looking for a great toy, game, or activity in the downtown Casper area. Once 1985 rolled around, it was time to open to the public.

Dalene first opened shop where the current Wind City Books is downtown. After three years there, they relocated to where the current Cadillac Cowgirl is until 2015. They then moved to Wolcott Street, which is where the store is still located to this day. This store has never lost its charm through all the moves and changes our beloved Casper has experienced in the last 38 years. There exists a huge sense of loyalty and adoration by its customers. This store has also been named a “generational toy store,” for they have established a presence long enough to see babies grow up and eventually return to the shop for their children.

Dalene also shared with us that since opening and experiencing the changes in marketing and advertising over the years, social media and an online presence alone have been a big opportunity for this small business. You can find Casper’s Toy Town active on both Facebook and Instagram. They also have a great website for information about the business and the many in-store toys, brands, and items they carry!

Peek Inside the Toy Chest

There are numerous brands of toys and games for children (and even adults) of all ages! Whether shopping for a little/loved one or browsing to fulfill a collector item, you can find it all at Casper’s Toy Town. The owner mentioned that when choosing the product line she features that season, she ensures they fill a unique niche that might be missing in our Wyoming town.

Toy Town has various stuffed animals, building items, puzzles, dolls, and more for the little ones. For the collectors or adult gamers, you will even be able to find 18+ games in the store, Funko Pops, and other collectible brands and items. Dalene shared that many of her customers’ “go-to” products are jigsaw puzzles, Go Fish, and other family-friendly/group games that unite everyone.

MAXX ACTION toy motorcycles for kids available at a downtown Casper, Wyoming, toy store called Toy Town.

Barbie dolls at Toy Town toy store in Downtown Casper, Wyoming.

In a market with numerous toys and activities always being created for children and other individuals who enjoy them, choosing the perfect toys that fit the Toy Town toy chest is difficult. However, the owner mentioned that there are various criteria she follows to choose the perfect addition to her store:

It must have play value (even on the level of collectibles).
It must teach something (think problem-solving skills, for example).
It must add to the enjoyment of life!

When looking at these three necessities, you will see that nearly all Toy Town items have their own special or unique details about them that you just can’t find anywhere else. While you won’t find any local items in Toy Town, you will find the most dependable, loved, and trusted brands for your loved ones here. All you have to do is come and see it all for yourself!

Holiday Magic: Gifts, Games, and Glee

When going into any major retailer or chain store, finding many products that are the same or don’t have a unique spin is inevitable. That is why we see our Casper’s Toy Town as a treasure for holiday shopping, especially if you are unsure where to begin your gift-giving for the younger generations.

Many toy manufacturers today are still geared towards building a more hands-on and play-related product, even in a world built on technology and nearly instant communication and information. The physical world demonstrates the need to know how to do things with our hands, solve problems, and build skills. At Toy Town, many toys are chosen from this basic principle. If this sounds up your alley for what you are searching for regarding holiday gifts and surprises, you will be pleased to find various construction toys, stuffed animals, and awesome “stocking stuffer” novelty items here (they even have yo-yos!).

While our downtown toy store is not hosting any more holiday events through the rest of 2023, you must catch the major celebratory happenings in August and November each year. They usually host LEGO®-building competitions and a “play day” with various activities and games so kids, adults, and collectors can come in and experience the various specialties that Toy Town offers their community. To honor their prices year-long, they don’t make any big shifts in pricing during the holiday season; however, you will find “specials” tables throughout the store to snag some deals as you finalize your Christmas shopping this year.

Holiday shopping for all ages can be a unique experience when you enter the store. Toy Town offers some “branded” Toy Town products that make another great gift option for the collectors in your close circle. Their LEGO® options are unlimited, and they have some awesome “World’s Smallest” items to check out! These gifts are unique to this store, and the branded Toy Town products cannot be found anywhere else. Whether you’re coming in knowing exactly what you’re looking for or have no idea where to start for a special someone, you can guarantee that this team will have all you are looking for with your time spent during the holidays in downtown Casper.

Toy Town’s Role in Downtown

Because of their 38-year presence, Dalene has found that her Toy Town is a “destination store.” Each visitor has a unique experience! This local shop gets involved in our Casper events and likes to be a place of “insight and knowledge” for passersby and visitors.

As downtown Casper “vets,” we love talking about the customer experience when you visit this toy store. They have incredible stories and anecdotes for each product, know their product’s functionality and use, and let the experience be in the hands of the customer.

What the customer wants, the customer gets, and we are happy to witness so many involved shoppers and supporters of our local Toy Town!

A Final Reflection on This Casper Wonderland…

Rooted in years of experience and a deep love for the Casper community, Toy Town stands as a beloved mainstay, unwavering in its commitment to meet its loyal customers’ evolving needs and desires.

The moment you enter Toy Town, you are enveloped in an atmosphere brimming with enthusiasm and knowledge, thanks to a team of staff who are as passionate about play and education as they are about customer service. Each visit to Toy Town this holiday season is an opportunity not only to find that perfect, delight-sparking gift but also to immerse yourself in the vibrant heart of our community.

Toy Town resonates with the spirit of Casper. In this space, every interaction – selecting a gift, discussing the latest toy trends, or simply enjoying the festive ambiance – connects you more deeply with our home. Join us in a celebration beyond the holidays as Toy Town continues to unify the people of #MyDowntownCasper year after year.

Frontier Brewery in Casper, Wyoming.

Tapped In: Frontier Brewing’s Brews News

Frontier Brewing has swiftly become a beacon in Casper’s vibrant craft beer landscape. Nestled in the city’s heart since 2017, this brewery has carved out a unique niche, particularly after transitioning to the iconic Fox Theater. The revamped space boasts a sprawling taproom and offers an inviting atmosphere that caters to everyone. Family-friendly by design, Frontier Brewing merges the appeal of classic movie snacks with an ever-evolving lineup of craft beers. It’s a place where weekly new brews meet diverse, year-round entertainment, setting the stage for experiences as rich and varied as the tastes it serves.

Frontier Brewing self-pour station in downtown Casper, Wyoming.

If you are new to the craft brew and brewery scene, craft beers and microbreweries use a more traditional style of brewing ingredients and/or techniques. As for those ingredients, you will find them in nearly all beers, grains, hops, water, and yeast. At Frontier Brewing and many other craft breweries throughout Casper, you will find these basic ingredients or brewing techniques; however, each has its unique flair.

According to the Cowboy State Daily’s article on craft breweries and microbreweries in the US, Wyoming is fifth in the nation per capita, with over 50 breweries across the state. Frontier Brewing creates a special experience within those incredible brewery statistics that ties in the heart with a typical home–brewing process.

Talk about love in a mug, right?

The Origin and Evolution

Still brewing from their original system, the Frontier Brewing team and its owners are pleased with their relocation! While their original spot on 2nd Street was great, they have newfound opportunities to serve their local Casper community best. They have made their “lowkey” spot a huge hit for not only the locals but also for the tourist scene that lies within our Wyoming summers.

Since opening their new taproom, the owners have experienced a new glimpse of inspiration for what will come. On the top of their lists are ways that they can get more involved in getting Casper involved! With more space means more opportunity at Frontier Brewing.

Bar area of brewery at Frontier Brewing in Casper, Wyoming.

New taproom of Frontier Brewing microbrewery in Casper, Wyoming

This business was built from the ground up through the support of the Casper community, especially the brewery-lovers. Without their support, they could not have done it. The manager, Asia Eisenbraun, mentioned that community is essential to any growing process in the business. Since working with our other downtown business owners, we have noticed this as a common theme of discourse: building community builds community, and we are so grateful to witness it amongst our Casper friends and family members.

New Horizons: The Impact of Changing Locations

Asia also shared with the Downtown Development Authority team that it has been incredible to watch the increased support and love that Frontier Brewing has gained since moving to the old Fox Theater. She reiterated how important it is to their creative, community-building process!

“We wanted to do something out of the box.”
Asia Eisenbraun

Since adding nights of live music and comedy shows, they are doing just that: creating a versatile space where there is truly something for everyone. We love to see our local business owners thriving with opportunity! It leaves not only us hopeful for what is to come, but we also hope it inspires you to try out each of these businesses, have a new experience, and see how they contribute to the inviting atmosphere of our downtown Casper area.

Beers and Brewing

As we mentioned earlier, Frontier Brewing’s brewer has a more traditional take on the beer brewing process—gaining years of experience through home-brewing. However, from the flavors to the names of each beer, this brewery provides its original take through its employees, friends, and community members.

How is this done? By paying homage to the people who have impacted their lives.

Asia mentioned that they have a beer on tap named after a late family friend: “The Shteeve.” You will notice other idiosyncrasies like this the more familiar you get with this team. You will also notice various flavors and flavor combinations used at this Wyoming brewery… whether seasonal or a fan-favorite, their creative juices for beer never “tap out.” Instead, they come freshly kegged, ready for their next admirer!

Community Engagement and Culture

Holiday events calendar at downtown brewery, Frontier Brewing, in Casper, Wyoming.

Frontier Brewing wants to be the reason that fellow Wyomingites, beer connoisseurs, and downtown strollers leave their houses and enjoy their time in downtown Casper! Whether you need an afternoon pick-me-up brew or a place to watch evening entertainment with the family, you will never run out of ideas for “things to do” here.

Not only is the brewery a great place to get a snack during the busyness of the day, you can occasionally find local food truck favorites to join your movie theater treat and specially crafted brew. Many locals are especially seen about the brewery when they have extra food to join the pleasant beer. And with good beer and great food, the vibes are high and emanating throughout this business!

One of our local Casper friends shared more of her experience in the brewery with us:

“Frontier Brewery has a different vibe! It is an old movie theater, which makes the entertainment great in the original theater spaces. You can enjoy their drinks, watch musicians, or socialize upfront or in their new taproom. It supports our downtown community and the business owners, and allows local talents and musicians to showcase their specialty in a safe and supportive place. I love hanging out here!”
Makala B., Casper, Wyoming

Let’s Celebrate the Holidays!

While Casper’s Frontier Brewing has no major plans for the holiday season, they have been participating in some local downtown holiday events. The manager shared with us that they collaborate with Casper’s Funky Junk every Saturday for a takeover at the brewery from 11:00 a.m. to 7:00 p.m. When you attend, you will find various vendors and local creatives you can shop from while finishing your holiday lists. This will continue until December 23, in case you have not had the chance to stop by yet.

Besides this event, they have a beautiful Christmas tree to enjoy while participating in their $50 deal that is running right now. You will get a free pint when you spend $50 on anything at Frontier Brewery. Try out some new brews and cash out on this awesome deal while it lasts.

The Experience

The most important thing to remember at Frontier Brewery is this: make yourself feel at home. The team at the brewery is a family, and they want you to feel just as familiar as they are with each other. Since opening over six years ago, this “mom-and-pop shop” has found its community in its beer-loving friends. Because anyone is welcome there, they have found a great deal of comfort expressed by their customers, especially those looking for a place to bring the whole family to spend time together and with others in their community.

As a brewery, it can be nerve-wracking to compare with the bigger beer brands. Asia stated that she feels they have been able to cater to the “beer aficionados” and those new to the scene. Besides offering alcohol-free refreshments, you will find a selection that fits your needs regardless of your preference—even White Claws are available if you feel like beer is not your drink for the day! Their self-pour service allows new customers to get their beloved “go-to” pint or even try various testers until they find the right match.

Frontier Brewing likes to keep a good IPA (India pale ale) that is nice and hoppy or even a fruity beer on tap as they shift their weekly beers. However, Asia discovered that in a recent study, Malt beers seemed to be the preference for most Wyoming beer drinkers. Because of this, they also craft their beers on tap with this brewing style in mind.

Asia shared that she loves “The Shteeve,” a Belgian wit. If the “wheatier” beer is not your style, the manager mentioned that having an overall feel for your beer (or flavor) preferences is important when finding the perfect option at the brewery. They have regular changes to what is on tap each week, so the brew-picking process always gets to be new, even for the regulars!

Looking Ahead

To keep serving its role in the downtown community, Frontier Brewery hopes to continue its expansion and presence. They aim to attract more visiting crowds and local regulars, especially over the summer, to keep participating in more downtown events, and to host a variety of experiences for everyone to enjoy!

Frontier Brewery also looks to enhance its culinary and beverage offerings, catering to the diverse tastes of food and beer enthusiasts. As the brewery expands, integrating more food and drink options will naturally complement its growth strategy, enriching the overall experience for customers.

Epic shot of the craft beer menu at downtown microbrewery in Casper, Wyoming, called Frontier Brewery.

Moreover, Frontier Brewery is not just about the drinks; it’s about building an inviting community. They invite you to take a break from your holiday shopping and strolling for an elevated beer experience. Here, you’ll find more than just a pint of beer—you’ll discover a hub of camaraderie, culture, and craft.

Join our lovely friends at this small craft brewery, where every visit promises new flavors and warm welcomes. Frontier Brewing isn’t just a destination; it’s a journey into the heart of the #MyDowntownCasper scene.

The Mustard Seed Home Gifts and Garden in Casper Wyoming decoration and home accents store

Moving Mountains With Casper’s Mustard Seed Home, Garden & Gifts!

If you’ve strolled through downtown Casper before, chances are you’ve caught wind of the buzz surrounding Mustard Seed. A discerning eye with a passion for design has meticulously selected every item in this charming store, offering a delightful blend of home goods, apparel, and garden treasures. From captivating home accents to gourmet delights and curated collections tailored for those who aspire to turn their homes into masterpieces, Mustard Seed will have just the right touch for your unique style.

Not only does this store feature all their timeless but season-inspired pieces at all points during the year, the holidays are well-spent in this store, for it is its owner, Sharla Norvelle’s, favorite season to decorate for and pick items for display is the Christmas season.

Holiday decor accents at Casper's Mustard Seed in downtown Casper

Holiday Decor Extravaganza

Sharla shared with us that she adores the holidays in Mustard Seed. You can find all things “sparkly” and “shimmery,” just a few of her favorite “styles” that raise the bar entirely regarding home decor. She loves the spirit of the Christmas season. Adding that little “holiday flair” with matching glass reindeer, themed Christmas trees, and even a few rustic branches for the mantle are great examples of elevating the elements of your home during this time.

Sharla mentioned that she also has a few special ways to give back to her loving Casper family during the holiday season. To be up-to-date on what deals you can snag in-store, follow Mustard Seed’s Facebook and Instagram updates today, over the Black Friday/Cyber Monday weekend, and as we approach Christmas. We noticed that Sharla’s team already announced a store-wide 15% off for Black Friday, so don’t forget to take advantage of this as you’re shopping for all of your loved ones in downtown Casper.

The Mustard Seed will not participate in any downtown holiday business events… YET! Since they have moved from their original 1st Street location and are in their second year at 117 E 2nd Street, they are still working on grounding themselves there, building connections with the new foot traffic and neighbors, and building the storefront of their dreams. However, their doors will be wide open for new and recurring customers during the holidays, and they look forward to meeting more of the Casper community in the coming months and years.

Creating a Casper Community

The store’s owner shared a bit of her history and how it led to her two successful home goods stores here in downtown Casper since she started in 2017.

Sharla has always held a deep love for design, and as a natural-born creative and cosmetologist for 20 years, it was time for her to hang up her smock to focus on her passion for home design. She originally began doing a few side projects for friends and family before holding a few trunk shows out of her garage. She graduated from her home garage into her first store.

Since opening her original store and transitioning into a bigger store “a little down the way,” Sharla has felt nothing but gratitude for the supporters she has had and gained over the years.

I am blown away by all of the support from the Casper community. The support has just been amazing.

Mustard Seed storefront in Casper Wyoming downtown

Decorated Christmas Tree in Mustard Seed in downtown Casper Wyoming

Sharla has relished the influx of new customers in her new location and witnessed the growth of her business and neighboring establishments. With enthusiasm, she shared the news of a friend opening a nearby bookstore and the neighborhood joy with the prospect of more stores and restaurants joining the community. The collaborative effort to sustain these businesses and foster community expansion is thrilling.

Being a downtown business owner has allowed Sharla to connect with other entrepreneurs. She mentioned to us that there is something incredibly unique about being a business owner from Wyoming and continuing to plant one’s roots in Wyoming when developing one’s career. She loves that Casper has a downtown community with plenty of heart and inspiration to continue to build this incredible area.

Like several businesses we’ve engaged with recently, Sharla also expressed her excitement for increased involvement. Identifying herself as a “mover and shaker,” she thrives on adapting to new trends, events, and developments. Anticipating an active role in community building, she is eager to explore opportunities for creating events as a business owner that will foster engagement here, too.

Your One-Stop-Shop for Home, Gifts and Garden

Sharla wants your experience to be just what you’d expect to find with a mustard seed: a hope that sprouts into a significant blessing! For any newbies to Mustard Seed or our seasoned visitors, you’ll experience something new and inviting when you walk in for the first time or the 100th time. The store should ultimately feel “like home,” with warmth, invitation, and embrace!

To make that visit even more unique, Sharla wanted us to share a few “insider” secrets with all of you for visiting her store:

Take each space at a time. Decorating a home can be challenging. Focus on one space, create your vision, and execute it with our in-store guides.
Don’t rush the process!
Don’t try to tackle too much all at once. Our spaces and interests are constantly changing, as Sharla mentioned earlier. It is essential to be mindful during this process and work with a team that makes you ready to face all your home decor wants head-on.

As for what you’ll find upon arrival? A little bit of all the things you love. The store’s owner shared that she is obsessed with throw pillows, so you will find plenty in-store to add that little extra touch to your home decor styling. You will also find pieces that may sway more rustic, artsy, eclectic, and even more clean and minimalist if that is your jive. To sum it up, Mustard Seed is great for expressing those “guilty pleasures” that come to our mind when we get on a decorating and styling spurt.

Holiday decor display in downtown Casper, Wyoming's Mustard Seed Home Gifts and Garden

Visit #MyDowntownCasper’s Mustard Seed Home, Gifts, and Garden, and let your inner designer out as you work with this incredible team. They wanted us to share as we concluded that they are incredibly grateful for your support over the last few years and look forward to welcoming you in and working with you, whether you’re a first-timer or a tenth-timer.

The Wild Lunch Market lunch spot in Casper Wyoming

Casper’s Newest Cinema Cafe: The Wild Lunch Market

We are calling all our Wyoming foodies to jump back in time and step into the wonderful Wild Lunch Market, our new neighbor in the downtown Casper area. Located at 124 E 2nd Street, this cute cafe is perfectly located amongst our downtown Casper natives, adding a quick pit-stop for your afternoon pick-me-up during your holiday-shopping stroll…

The Wild Lunch Market is a Hollywood classic, to say the least. Their menu items mirror your favorite timeless movies, such as Married to the Mob, Monsters, Inc., and The Terminator. Not only are the names tailored to fans of these classic films, but the backstory for this business owner, Bonnie Curtis-Odell, draws on an admiration for movies, creating her cafe based on her and her father’s love for Hollywood and other Hollywood-inspired cafes and stores from her childhood.

To mention just a few of the delicious items she has created and tailored to her unique vision, here is your sneak peek at The Wild Lunch Market’s menu:

The When Turkey Met Pesto Sandwich: smoked turkey, muenster, red peppers, dill pickles, romaine, a side of Mustard League Mustard Sauce, and a side of pesto mayonnaise
The Yell Raiser: a chocolate raspberry jalapeno cake with chocolate frosting and a raspberry glaze
The Beauty and the Cheese Soup: Saturday beer cheese soup of the day

… and many more! If you want to start early, go ahead and take a look at their menu here. Some of their most popular items we also wanted to mention are the Hazed and Amused hazelnut tarts and the My Big, Fat, Greek Salad.

A Taste of Nostalgia

We have seen and continue to see many incredible businesses in downtown Casper and throughout our state, highlighting the rich histories many of us love remembering and honoring. Whether in food, art, or home decor, touching on these childhood moments is not a lost practice.

Bonnie shared with our downtown Casper team a little insight into where her love for her business first began:

My dad was a huge movie “buff,” and as soon as I was old enough to sit up, he made me his little movie-watching buddy. He passed away ten years ago, and he actually grew up in the town of Hollywood and loved the classic Hollywood delis that were everywhere. So, he raised me on all of his favorite classic deli sandwiches, which stuck with me when I started cooking and contributed to a lot of my recipes. Then, when I was trying to decide if I should make the jump and open my own place, I randomly found an old menu from my dad’s favorite deli when I was going through a box in my attic. I knew instantly exactly what I should do. The menu is now framed on the wall of my shop by the front door.

To say this business is built from the heart is an understatement. We are honored to meet with new business owners who bring their stories from inside and outside of Wyoming to life right before their eyes! While Bonnie did not grow up in Hollywood, she integrated her upbringing in Casper, Wyoming, with her experiences with her dad into The Wild Lunch Market, which ties in our Wyoming community and pieces of pop culture that are universally loved worldwide.

Aside from her love for movies, Bonnie has worked in the Casper service industry since she was 16. She recalled being a front-of-house employee at a local restaurant that experienced a loss in the kitchen and was called back there to pick up the pieces… Ever since that moment, cooking has not only taken away her anxiety, it has inspired her beyond her wildest dreams—perfectly fit for an owner of The Wild Lunch Market.

A Gem Built for the Casper Community

Bonnie has loved her experience thus far as a downtown business owner. She shared with us that her overall goal upon starting her business was to be the place for everyone. Our downtown Casper community is full of different businesses in all industries. There is no “one size fits all” when classifying each of them. However, one thing they all have in common is that their time is valuable. She wanted to create a lunch spot where anyone can find something they love at a great price and in a timely manner. So, if you’re looking for a nice place to sit down with friends and enjoy a delicious meal or a quick stop during your day, The Wild Lunch Market is just for you.

This small business owner has found a way to connect with all her ideal customers and has made incredible connections thus far with the neighboring businesses in her area.

There are some incredibly warm and encouraging people next door. I could not imagine having better neighbors.

As for the upcoming seasons, she is looking forward to another summer filled with new faces visiting Wyoming for its beautiful temperatures and even more incredible scenery, as well as the familiar holiday shoppers that are making their way to the downtown area for the Christmas parade, and all of their holiday needs! Bonnie also looks forward to establishing her roots as a popular lunch spot and eventually opening up with a bigger space, creating a drive-through window for all of the “on-the-goers” that need something quick and delicious, and partnering with other local businesses to keep her fresh grab-and-go items in their stores as well!

As for the Holidays…

With the cool Wyoming temperatures, we may hesitate to go outside and visit our local businesses. Nevertheless, we must support our locals by showing up and supporting their cause!

The Wild Lunch Market will be staying open late with hot cocoa and plenty of fresh cookies for this year’s upcoming Casper Christmas Parade, so be sure to stop in and check out all of their unique delicacies and get familiar with Bonnie, her best friend, and her incredible mom who have been so helpful in creating the owner’s dream business!

Also, in time for the holiday season, Bonnie will be featuring unique grab-and-go items, hot sandwiches, and mac-and-cheese flavors that are cycled out daily and weekly and even hold a little holiday flair as we approach the Thanksgiving and Christmas seasons.

Check out The Wild Lunch Market online or on social media, follow their page, and stay up to date with them. And if you’re ready to embark on a cinematic culinary journey, visit The Wild Lunch Market and discover the perfect blend of Hollywood nostalgia and Wyoming charm in every bite here in #MyDowntownCasper.

The Christmas Store in downtown Casper at Sierra West

The Ultimate Christmas Store: Sierra West

What are some of the first questions that pop into your mind regarding the holiday season?

Are you wondering where to go for your seasonal home decor?

Are you concerned with finding great, “all-encompassing” stores for Christmas shopping in your area?

Or is all of the above leading you to feel overwhelmed with the pressure of the holidays?

For all of our rustic home decor lovers passing through or living in the Casper area, we have your next go-to spot for all your Christmas decorating and home decorating needs: Sierra West.

Sierra West Brings Rustic Elegance and Charm

Sierra West Christmas Shopping The Christmas Store downtown Casper

Judy Anderson, owner and full-time presence at Sierra West (except for Sundays), holds a deep affection for her downtown Casper store. In the family since 1988, the shop stands as a cherished gift. Initially started by Judy’s daughter, who later relocated to Minnesota, the holiday ambiance within the store remains as vibrant as its inception. Despite the distance, the festive spirit is shared by Judy and her daughter, who makes the journey to Casper each Thanksgiving to lend a helping hand to her mom and the other employees during the bustling holiday season (be sure to drop by and say “Hi!” amidst the Thanksgiving cheer).

As someone who loves and appreciates interior design, Judy recognizes the “perfect fit” that Sierra West has in her life. She originally studied interior design, and after serving as a Manor Heights teacher for some time, she was blessed with returning to her passion full-time by running this store.

At Sierra West, you will find various home decor styles. However, Judy states that her intention for each piece is not to be fancy but to be “neat.” Many of her recurring shoppers, along with the new ones, love paintings and other unique wall art pieces found here. Not only this, but her hides, which range from small runners to large area room rugs, are some of her top-selling items! These hides are all 100% authentic and are of exquisite quality as well.

Cross Off Your Christmas Wish List

When the holidays feel a bit “much,” turn your attention to the “Santa” of holiday decor shopping… Sierra West! Transforming into the “North Pole” of holiday decor shopping every year, Judy’s store, also labeled as “The Christmas Store,” unveils a spectacular array of festive treasures. Picture hundreds of meticulously arranged items, each with the spirit of the season, awaiting their unique home through the holiday shoppers. Judy shared with the DDA team that she has over 82 fully decorated Christmas trees available in-store—enough to cover not only the lower level of the shop but the main level as well! While we know that decorating a Christmas tree is one of the most fun holiday traditions we partake in, the truth is, we sometimes don’t know where even to begin, especially when the holidays seem to sneak up on us so quickly…

The Christmas Store in downtown Casper with season home decor and Christmas Trees already decorated

Wyoming-themed Christmas tree at The Christmas Store in downtown Casper at Sierra West

Judy and her team prepare a store full of your favorite Christmas goodies and go-tos to take the load off. You can find it all here, whether it’s a garland for the mantle or an advent calendar for the little ones. To make your holiday shopping experience a little merrier, the owner told us she will run holiday decor sales from nearly 20-30% off on all items.

Yes, you read that right—all items in Sierra West are included in this incredible sale!

The Sierra West Experience

When you step into Sierra West, you naturally feel like family. If you’ve been in Casper for a while, you may even know the lovely Judy outside of the store as well. And if you do, you know you are nothing less than her friend!

Judy shared that she loves having new and old visitors inside her store. She also stated that being in the downtown Casper area brings many “… interactions that just give her light.” She appreciates the sociability aspect of her role first and foremost, with all of her many different “hats” as a business owner. She mentioned:

“I love it every minute I am here. I could never resent a minute that I am here because I just love it. If I did not love this work, I wouldn’t be here.”

Christmas Tree Store in downtown Casper at The Christmas Store aka Sierra West

To say the least, Sierra West is a store full of heart. It is evident here, especially in holiday decorating and the overall essence of the holiday spirit. If you are looking for somewhere that brings the Christmas “wow factor” and makes your shopping experience personalized and unique to you and your family’s needs and wants, this is the place to go!

If you are hesitant to start your seasonal decorating this early into the holidays, be sure to catch Miss Judy and other members of the Sierra West team at this year’s local Chocolate Walk and the Business Expo that is happening within the next few weeks.

We’ll see you in #MyDowntownCasper, holiday shoppers!

products offered at The Cadillac Cowgirl in downtown Casper, Wyoming, for the holiday shoppers!

Your (First) Guide to Holiday Shopping (and More) in Downtown Casper

Whether you’re just visiting or you’ve been a Wyoming resident for months or years, downtown Casper is a great place to be. The summers are filled with sunshine, coffee on the patios, and your favorite local shops selling their treasured outdoorsy items for the two-to-three-month return of warmth. You will find backpacking equipment and gear, cameras and other gadgets, toys, trinkets, and items that will remind you of our beautiful state…

As the winter blows in, we feel its shift in the air. Our local stores no longer leave the doors propped open, summer beverages turn to hot cups with cardboard sleeves to keep our hands warm and protected, and our favorite summer trinkets are replaced with coats, sweatshirts, jackets, and hats! However, the downtown Casper area does not lose its hustle and bustle. As the holiday season ramps up, stores shift their displays in favor of Halloween, Thanksgiving, and Christmas, more holiday events are added to every calendar, and menu items reflect seasonal preferences in local coffee shops and restaurants.

We want your holiday shopping and leisure time to be worthwhile, and if you’re looking for a great place to start, you will find that shopping downtown will be the best decision you could’ve made!

Start Early: November Holiday Shopping

We met with the owner of The Cadillac Cowgirl, Calley Hobza, in downtown Casper to get a deep dive into what the holiday season looks like for her store…

Calley the owner of the Cadillac Cowgirl in dowtown Casper Wyoming

In case you have never seen or visited The Cadillac Cowgirl, this adorable boutique, fit for women of all styles and trends, is in the heart of downtown Casper. Not only will you find premium brands, such as Daze Denim and BED|STÜ, but you will also find other great items for your holiday shopping list, such as candles, stocking stuffers, perfumes, and handmade jewelry (their turquoise selection is exquisite!).

Turquoise jewelry sold in store at Casper's The Cadillac Cowgirl in downtown Casper Wyoming

Products sold for holiday shoppers at Casper's downtown store, The Cadillac Cowgirl

Calley shared with us that The Cadillac Cowgirl is not only holding their special deals for Black Friday, Small Business Saturday, AND Cyber Monday, but she is also hosting a sale for Pink (Black) Friday.

What Is Pink (Black) Friday?

Pink Friday, a unique holiday that mimics the spirit of Black Friday, is designed solely for boutique owners. Because many small business owners may get “skipped over” by consumers headed to their favorite large-corporation stores on Black Friday, the small stores don’t get as many sales. They may face more detrimental effects from the economic boom throughout the holiday season.

When Is Pink (Black) Friday?

Pink Friday will occur exactly one week before Black Friday, so be sure to head over to The Cadillac Cowgirl for its special sale on November 17, 2023, and stock up on all of your favorite fashionable womenswear, shoes, bags, and other gifts that you’ll need for your family or White Elephant with your coworkers.

Hat bar at The Cadillac Cowgirl in downtown Casper Wyoming

Not only will you be able to stock up on your favorite gifts and goodies from The Cadillac Cowgirl on Pink Friday, but the store will also be hosting its own Hat Bar. At the Hat Bar, you will be able to customize your own Trucker Hat completely, and those will start around $50, depending on your personalization preferences and design. The Cadillac Cowgirl will also be offering permanent jewelry on this day, so if you’re looking for a fun excursion for your local downtown shopping day, this would be a great way to create a long-lasting memory for yourself or someone you know.

December Holiday Shopping and Events

Local Fashion Show and Business Expo

The Downtown Business Association of Casper, Wyoming, is hosting a local fashion show and business expo on December 3, 2023, from 11:00 a.m. to 4:00 p.m. at the Best Western Downtown Casper Hotel. Our business owner from above, Calley, will have items from The Cadillac Cowgirl there, especially with her best-sellers placed front and center for the holiday shoppers.

Calley shared that she works with vendors that best serve her customers. She mentioned that many of her returning customers are fond of the jeans she sells in-store, stating that they simply “just fit” regardless of one’s body shape, size, or concerns.

Downtown Casper Chocolate Walk

Besides our standard holiday parade in downtown Casper, there will also be a local chocolate walk on the first Thursday of December (December 7, 2023). You can purchase your chocolate “passport” with various downtown businesses listed. Each business you visit, including our spotlight store, The Cadillac Cowgirl, will have a chocolate you can get for free or purchase while taking advantage of the time you spend in our beautiful Casper hub preparing for the holidays.

Shop Local at The Cadillac Cowgirl

In our chat with Calley, we learned much more about her store, herself, and her connection with the downtown Casper Community.

Calley mentioned that as a born-and-raised Wyoming native, she has always been passionate about connecting with other Wyomingites. As she started her journey in the workforce here, she was able to get her license as a cosmetologist doing hair but felt as though she wasn’t fulfilled with her work.

Her answer? Prayer.

Calley was blessed with The Cadillac Cowgirl with three weeks’ notice, and business began to boom from there!

Downtown Casper Creates Connections in the Community

Calley’s journey with her store has allowed her to create new friendships, acquaintances, and even smiles for the new and returning customers who visit her regularly. She aspires to be a store owner where every client feels accepted and welcome when they walk into the store and where they will be more than pleased to discover that there is truly something for every individual.

The owner told us that she loves seeing the faces of those that get excited when her storefront displays are updated for the holiday season and that interactions with these customers are what keep her motivated to continue growing and expanding in not only her goals as a boutique owner but also in her contribution to the Casper area.

The Future of The Cadillac Cowgirl

As for the future of this beautiful boutique, Calley has various ideas for where and what her storefront can create for her and her beloved community members. She hopes to create another Cadillac Cowgirl somewhere else in Wyoming (recommendations, anyone?). Not only this, she said that creating a Cadillac Cowboy (or another men’s-focused store) would be an excellent opportunity for her.

Calley contributed her success thus far through her connections with locals and businesses and leveraging her social media accounts to draw interest and intrigue from a “cold” audience. She loves creating content in her favorite styled outfits, and you can find more of The Cadillac Cowgirl on Facebook and Instagram.

Are You Ready for Your Holiday Shopping Experience?

As the cool temperatures drop and the snow begins to fall, we want to remind you that there are so many businesses and local owners in the downtown Casper area that are ready to greet you this holiday season, such as our lovely friend, Calley, at The Cadillac Cowgirl!

Whether you’re searching for a fun, family-friendly outing or an afternoon “getaway” to mark Christmas shopping off your agenda, #MyDowntownCasper is the place to go!

5 out of 7

There are wonders to see in every corner of the world. Here in Casper, Wyoming we have our own set of wonders that are must-sees if you’re traveling through! For several years these sites have been called “The Seven Wonders of Casper”. Over time, the seven wonders have been expanding and added to if something is deemed to fit as a wonder! Even with all of these new curiosities, the original seven will remain an adventure to go check out.

As a bonus, five of the original seven wonders are located in downtown Casper making it easy to see them in one downtown Casper trip! The downtown is a beautiful area and lots of fun to wander around so go check out these “Wonders” soon!

1. Egg Beater Tower

“Egg Beater Tower” is a Wells Fargo tower that has been standing since 1968 and is one of Casper’s most recognizable features. It is located at 234 E. 1st St. When standing directly underneath the tower, if you start to spin in circles you will feel like you are inside of an egg beater (and possibly a little bit motion sick!).

2. Echo Chamber

Our next wonder is located at Natrona County’s Public Library at 307 E 2nd St. The Echo Chamber is right outside the front door of the library’s front door. If you stand right in the very middle of the curved wall’s enclosure, the wall will echo whatever noise is made by the person standing in the middle. The only person able to hear the echo, however, is the person speaking!

Echo Chamber outside of Natrona County Library

3. Magic Mirror

This mirror is outside of a store called “Fashion Crossroads”. When you take a few steps back and look at the mirror it will give you the illusion that there are two different doors to walk into. However, once you try to go to the second door, you will realize that it’s only a mirror!

4. The Clock That Doesn’t Tell Time

Some call this wonder “The Hidden Clock”! This unique relic is hidden in an alley behind Casper’s Downtown Parking Garage. If you go up the third floor of the parking garage and look to the left, you’ll be able to see it on a brick wall!

The Hidden Clock: picture taken from alley below it

5. Spiral Staircase to Nowhere

Some call this intriguing set of stairs “The Staircase to Heaven.” This wonder has been the star of numerous photoshoots. Despite its photogenic ability, it is hidden in an alley behind a store called “Toy Town”. The alley, also, has its own various art pieces down the walls that may be worth a photoshoot!

The other two wonders are on the way to the mountain and they are called “Lookout Point” and “Gravity Hill”.

All of these sights are worth a visit and will make for a memorable trip! If you find yourself driving through Casper, WY then this would be a perfect leg stretch and adventure! Visit 5 out of the 7 wonders of Casper all downtown in perfect walking distance, and then once you’re done you can stop at one of the many delicious downtown eateries!

Let’s go to the Circus!

Life is a circus ring, with some moments more spectacular than others. – Janusz Korczak

Courtesy of: https://unrememberedhistory.com/tag/all-we-need-is-a-tent/

Getting a chance to make some memories in the Backwards Distilling Company is one of those spectacular moments! Backwards has taken a softer approach to the decor and vibes of your normal bar, and they make a point of trying to make their tasting room a very comfortable, welcoming and laid back environment by encouraging customers to ask questions, keeping the music low to stimulate more conversation, and introducing their brand story.

As a family owned company, Amber Pollock was happy to share some of the history behind their family business. The Pollock family was always fascinated with the circus and were always looking forward to their next trip together to the circus, these trips created many fond memories for Amber and her family. Amber and her brother were so intrigued that they even went to a circus camp in highschool! Wanting to embody and reflect some of the family’s values, Amber thought it was appropriate to give her distillery’s vibe a playful, colorful and family connected feel. She wanted to approach it in a way that felt like a trip to the circus!

Along with the atmosphere, there are several unique and delicious drinks to enjoy. Each cocktail has the highest quality as it is prepared with Backwards’ own homemade liquors and spirits as well as their own fresh squeezed juices, mixers etc. When going up to order, you are encouraged to ask all sorts of questions and the staff is always looking forward to getting you a drink for you to enjoy, and loves to explain their process and make your experience even more inviting. The staff at the drinkery work hard to make the drinks aesthetic and tasty! When you go, make sure to ask lots of questions and appreciate all of the knowledge they have behind their craft!

Courtesy of: https://www.visitcasper.com/listing/backwards-distilling-company/17/

There are a few cocktails that are so popular they are served year round, they are called the “Freak show” and the “Big Top”. However, other drinks are constantly getting rotated and mixed around so it’s never the same thing twice! To name each and every new drink, Amber and her team research history about the circus and find a fitting name based on their findings, making it even more unique and intriguing.

When finding yourself in Casper, you won’t be disappointed when making this place one of your stops. When you find yourself there, relax, ask questions about their story, and enjoy! Cheers!